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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>Networking is my primary route to market for my business. The Business Community provides a <strong>valuable part of my networking strategy</strong> and has a <strong>great welcoming</strong> and <strong>interesting forum</strong> for <strong>like-minded business professionals</strong>.</p>

Networking is my primary route to market for my business. The Business Community provides a valuable part of my networking strategy and has a great welcoming and interesting forum for like-minded business professionals.
<p>We have been members for several years and find <strong>each meeting informative, friendly yet professional</strong>. There are lots of different meetings you can visit within Northamptonshire and beyond so <strong>great value for money</strong>. Well worth a visit. Would definitely recommend The Business Community.</p>

We have been members for several years and find each meeting informative, friendly yet professional. There are lots of different meetings you can visit within Northamptonshire and beyond so great value for money. Well worth a visit. Would definitely recommend The Business Community.
<p>I’ve been a member of the Business Community for many years now. I’ve got to <strong>know & develop relationships</strong> with a wide range of business people in that time. Networking is not a quick fix but it is <strong>supportive, encouraging and mutually beneficial</strong>. If you’re looking for somewhere to grow, not only your business, but yourself then I highly recommend you come along to these groups. They are <strong>exceptional value for money</strong> too.</p>

I’ve been a member of the Business Community for many years now. I’ve got to know & develop relationships with a wide range of business people in that time. Networking is not a quick fix but it is supportive, encouraging and mutually beneficial. If you’re looking for somewhere to grow, not only your business, but yourself then I highly recommend you come along to these groups. They are exceptional value for money too.
<p>The Business Community has been <strong>extremely helpful to my business</strong>. The <strong>meetings are well run</strong> - they have<strong> a well-defined structure</strong>, but have a <strong>good mix of formality and informality</strong>. I enjoy meeting other members, have made some <strong>good connections</strong>, got <strong>great business advice</strong> from Paul and the wider group and, last but not least, <strong>gained work whose value is several times the cost of membership</strong>.</p>

The Business Community has been extremely helpful to my business. The meetings are well run - they have a well-defined structure, but have a good mix of formality and informality. I enjoy meeting other members, have made some good connections, got great business advice from Paul and the wider group and, last but not least, gained work whose value is several times the cost of membership.

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