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The Small Business Toolkit

The Small Business Toolkit is a published book that normally resells for £16.95 but you can access it for free above and read online or download as a PDF. It is a collection of articles for the small business owner – to help improve and enhance the success of any small business looking to grow.

This book intends to provide a reference across all pillars of business:

Strategy ~ Finance ~ Sales ~ Marketing ~ Operations ~ Resources ~ Personal

....to help small businesses be better at what they do and not make the same mistakes that a lot of other businesses make. It’s aimed at any small business owner who doesn’t have all the answers to be successful. So that’s you and every other business owner - right?

With over 230 pages, this book has the following content with each chapter being written by a local business owner; recognised as an expert in their field:

TheSmallBusinessToolkitSection 1 - Strategy

  • Creating a strategy for your business
  • Setting up your business for exit

Section 2 - Finance

  • Managing cash flow in your business
  • Essential tips for credit control
  • Raising finance - different sources of funding
  • Reducing costs in your business
  • Tax Planning in its simplest form
  • Money matters for business and life

Section 3 - Sales

  • Understanding the basics of sales
  • Closing the deal

Section 4 - Marketing

  • How to put together a marketing strategy
  • Harness the power of your network
  • The importance of a CRM system and how to choose one
  • Designing the perfect marketing material
  • Is branding important for your business?
  • Is social media worth it?
  • Getting the most out of your website
  • Writing winning words for your website
  • Choosing the right print partner - what to consider

Section 5 - Operations & Resources

  • Managing your data effectively
  • The basics of IT security
  • Outsourcing - yes or no?
  • How can software improve your efficiency and performance?
  • Protecting you and your business

Section 6 - Personal

  • Managing your stress and anxiety
  • Goal setting (and achieving) – the key to success in business

<p>Paul's Business Community <strong>combines all the best in networking</strong>. It's my <strong>number one place to keep up to date in business</strong> and gives me the personal support so necessary for the small business owner. Networking is also my chosen method of acquiring new clients and <strong>over 80% of my work comes from the wonderful people</strong> I've met across the different groups with the Community.</p>

Paul's Business Community combines all the best in networking. It's my number one place to keep up to date in business and gives me the personal support so necessary for the small business owner. Networking is also my chosen method of acquiring new clients and over 80% of my work comes from the wonderful people I've met across the different groups with the Community.
<p>We have been members for several years and find <strong>each meeting informative, friendly yet professional</strong>. There are lots of different meetings you can visit within Northamptonshire and beyond so <strong>great value for money</strong>. Well worth a visit. Would definitely recommend The Business Community.</p>

We have been members for several years and find each meeting informative, friendly yet professional. There are lots of different meetings you can visit within Northamptonshire and beyond so great value for money. Well worth a visit. Would definitely recommend The Business Community.
<p>Paul's BusComm networking events are <strong>very friendly and welcoming</strong>. There are a great opportunity to meet with other businesses. The support and training that is offered along with the membership is <strong>incredible and great value for money</strong>.</p>

Paul's BusComm networking events are very friendly and welcoming. There are a great opportunity to meet with other businesses. The support and training that is offered along with the membership is incredible and great value for money.
<p>A <strong>truly supportive group</strong> of people. We network to make friends and generate business, BusComm has done both for me. I look forward to many more years of membership and recommend this group to anyone looking to <strong>develop meaningful and profitable business relationships</strong>.</p>

A truly supportive group of people. We network to make friends and generate business, BusComm has done both for me. I look forward to many more years of membership and recommend this group to anyone looking to develop meaningful and profitable business relationships.

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