Why your website needs to give a F.U.C. - be fun, user-first and convert like a king

A guest blog post from Becky Cable, Unumbox

Does your website cover those three angles?

Your website has the potential to attract more visitors and convert them to customers when they get there. If you follow these principles.

Fun

Use your website as a tool to display your business’s services in a way that’s easy and engaging for your website visitors to understand. Keep your website content fresh and relevant, and don’t be afraid to show your brand’s personality in the process.

Include website copy and imagery that evokes emotion in your customers and encourages them to get in contact with you. Always keep your target audience in mind when you’re considering the website user’s journey, and tailor your content accordingly.

User-first

Make it as easy as possible for customers to find what they’re looking for on your website. By implementing the user-first approach, your customers feel valued and appreciated, and will come to your website for the answers to their questions.

Have your most important pages or topics top-level navigation items easy to find and take action. Place a compelling call to action prominently on the page, and display your contact information and contact us button in a prominent place.

Streamline your digital content down to the essentials – you’ll find that your website bounce rates reduce, and your enquiries and sales go up.

Convert like a king

Optimise your website for search by researching the most relevant keywords for your industry, and include them in your tags, titles, and digital content.

When your website’s SEO is on point, and your content answers your visitors’ questions, your website will enjoy more clicks, and ultimately, conversions to happy customers.

One reason that your customers might not convert is because there's friction in the process. For example, if you have a long-form, they might be hesitant to fill it out. It's in your best interests to eliminate hesitation, not create it. Shorten your forms, and you'll create trust amongst your audience. In addition, it takes less time to fill out - so users are more likely to complete it.

Help your customers to find your business online by delivering the solutions to their problems and concerns. Let your prospective customers find your business with ease, and don’t make it a challenge for them. 

Key takeaways

Generating more income for your business means attracting new customers, retaining existing customers, and encouraging existing customers to sign up for new services and products. All of these goals can easily be achieved with your business’s website.

Your website offers you an always-on sales channel. 

Becky integrates her skill set into all work that she produces, from top-notch copywriting to optimising content for SEO purposes. When the cogs aren't turning with content ideas, you'll find our active girl Becky either walking, striking a yoga pose or sweating away in Cross-fit. But of course, you could also find her with a gin in hand and her head in a book.

Get in touch with Becky to find out how you can make the most of your website presence: unumbox.com